Alcohol Beverages Pricing

Wholesale Pricing Practices and Restrictions

Laws restricting the wholesale price of alcoholic beverages.

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Jurisdiction Policies as of Beverage Type Control Volume Discounts Minimum Markup Maximum Discount Post and Hold Minimum Hold Period (in days) Retailer Credit Maximum Credit Period (in days) Citations
Alabama (109)
1/1/2021Beer   No 3 Citations
Alabama (160)
1/1/2021Wine   No 3 Citations
Alabama (211)
1/1/2021SpiritsYes   
Alaska (158)
1/1/2021Beer    
Alaska (209)
1/1/2021Wine    
Alaska (260)
1/1/2021Spirits    
Arizona (110)
1/1/2021Beer   No 4 Citations
Arizona (161)
1/1/2021Wine   No 4 Citations
Arizona (212)
1/1/2021Spirits   No 4 Citations
Arkansas (157)
1/1/2021Beer   No 3 Citations
Arkansas (208)
1/1/2021Wine   No 3 Citations
Arkansas (259)
1/1/2021Spirits   No 3 Citations
California (111)
1/1/2021Beer  Post Yes306 Citations
California (162)
1/1/2021Wine   Yes306 Citations
California (213)
1/1/2021Spirits   Yes306 Citations
Colorado (112)

Beginning on January 1, 2017, a liquor-licensed drugstore shall not purchase alcohol beverages on credit.

Wholesalers may not sell below cost.

1/1/2021Beer Yes Yes307 Citations
Colorado (163)

Beginning on January 1, 2017, a liquor-licensed drugstore shall not purchase alcohol beverages on credit.

Wholesalers may not sell below cost.

1/1/2021Wine Yes Yes307 Citations
Colorado (214)

Beginning on January 1, 2017, a liquor-licensed drugstore shall not purchase alcohol beverages on credit.

Wholesalers may not sell below cost.

1/1/2021Spirits Yes Yes307 Citations
Connecticut (113)

Wholesalers may not sell below cost.

1/1/2021Beer BannedYesPost and Hold30Yes3013 Citations
Connecticut (164)

Wholesalers may not sell below cost.

1/1/2021Wine BannedYesPost and Hold30Yes3013 Citations
Connecticut (215)

Wholesalers may not sell below cost.

1/1/2021Spirits BannedYesPost and Hold30Yes3013 Citations
Delaware (105)

Delaware law states that the Commissioner shall not control or regulate credit transactions to the extent they are permitted by federal law.

1/1/2021Beer  Post Yes 4 Citations
Delaware (106)

Delaware law states that the Commissioner shall not control or regulate credit transactions to the extent they are permitted by federal law.

1/1/2021Wine  Post Yes 4 Citations
Delaware (107)

Delaware law states that the Commissioner shall not control or regulate credit transactions to the extent they are permitted by federal law.

1/1/2021Spirits  Post Yes 4 Citations
District of Columbia (114)
1/1/2021Beer   Yes452 Citations
District of Columbia (165)
1/1/2021Wine   Yes452 Citations
District of Columbia (216)
1/1/2021Spirits   Yes452 Citations
Florida (115)
1/1/2021Beer  Post Yes157 Citations
Florida (166)
1/1/2021Wine   Yes157 Citations
Florida (217)
1/1/2021Spirits   Yes157 Citations
Georgia (116)

With respect to purchases of beer, if retailer owns more than one business and payment is made from a central office, credit may be extended for a period not to exceed five days after delivery and invoice.

1/1/2021Beer  Post and Hold180No 3 Citations
Georgia (167)
1/1/2021Wine   No 3 Citations
Georgia (218)
1/1/2021Spirits  Post and Hold14No 3 Citations
Hawaii (117)

The Governor's Sixth Supplementary Proclamation Relating to Covid-19, dated April 25, 2020, enabled county liquor commissions to allow wholesalers to negotiate credit terms with retailers for periods in excess of 30 days during the Covid-19 emergency relief period.  See https://governor.hawaii.gov/wp-content/uploads/2020/04/2004144-ATG_Sixth... .

1/1/2021Beer   Yes301 Citations
Hawaii (168)

The Governor's Sixth Supplementary Proclamation Relating to Covid-19, dated April 25, 2020, enabled county liquor commissions to allow wholesalers to negotiate credit terms with retailers for periods in excess of 30 days during the Covid-19 emergency relief period.  See https://governor.hawaii.gov/wp-content/uploads/2020/04/2004144-ATG_Sixth... .

1/1/2021Wine   Yes301 Citations
Hawaii (219)

The Governor's Sixth Supplementary Proclamation Relating to Covid-19, dated April 25, 2020, enabled county liquor commissions to allow wholesalers to negotiate credit terms with retailers for periods in excess of 30 days during the Covid-19 emergency relief period.  See https://governor.hawaii.gov/wp-content/uploads/2020/04/2004144-ATG_Sixth... .

1/1/2021Spirits   Yes301 Citations
Idaho (119)
1/1/2021Beer Banned Post and Hold180No 9 Citations
Idaho (170)
1/1/2021Wine Banned Post and Hold180No 12 Citations
Idaho (221)
1/1/2021SpiritsYes   
Illinois (120)
1/1/2021Beer   No 2 Citations
Illinois (171)
1/1/2021Wine   Yes302 Citations
Illinois (222)
1/1/2021Spirits   Yes302 Citations
Indiana (121)

All prices, discounts, or allowances offered by wholesalers shall be disseminated to customers in such a manner and for such a period of time to insure that customers are afforded reasonable opportunity to secure the discount. For dissemination purposes, the customer is anyone the wholesaler had sold alcoholic beverages to within the last 30 days. For purposes of this rule, a reasonable opportunity to secure the discount shall be presumed when offer is extended for not less than 7 days after dissemination of the price list.

1/1/2021Beer  Post and Hold7No 6 Citations
Indiana (172)

All prices, discounts, or allowances offered by wholesalers shall be disseminated to customers in such a manner and for such a period of time to insure that customers are afforded reasonable opportunity to secure the discount. For dissemination purposes, the customer is anyone the wholesaler had sold alcoholic beverages to within the last 30 days. For purposes of this rule, a reasonable opportunity to secure the discount shall be presumed when offer is extended for not less than 7 days after dissemination of the price list.

1/1/2021Wine  Post and Hold7Yes156 Citations
Indiana (223)

All prices, discounts, or allowances offered by wholesalers shall be disseminated to customers in such a manner and for such a period of time to insure that customers are afforded reasonable opportunity to secure the discount. For dissemination purposes, the customer is anyone the wholesaler had sold alcoholic beverages to within the last 30 days. For purposes of this rule, a reasonable opportunity to secure the discount shall be presumed when offer is extended for not less than 7 days after dissemination of the price list.

1/1/2021Spirits  Post and Hold7Yes156 Citations
Iowa (118)
1/1/2021Beer   No 4 Citations
Iowa (169)
1/1/2021Wine  Post and Hold30Yes304 Citations
Iowa (220)
1/1/2021SpiritsYes   
Kansas (122)
1/1/2021Beer Banned  No 9 Citations
Kansas (173)
1/1/2021Wine Banned Post No 9 Citations
Kansas (224)
1/1/2021Spirits Banned Post No 9 Citations
Kentucky (123)
1/1/2021Beer   No 2 Citations
Kentucky (174)
1/1/2021Wine   Yes303 Citations
Kentucky (225)
1/1/2021Spirits   Yes303 Citations
Louisiana (124)

The banning of volume discounts has been held to be a valid exercise of the police power of the state to regulate the sale of alcoholic beverages. See Manuel vs. State Office of Alcohol and Tobacco Control, 2007-1620 (La. App. 3 Cir. 4/30/08), 982 So.2d 316, writ denied, 2008-1061 (La. 8/29/08) 989 So.2d 107; La. Atty. Gen. Op. No. 09-0135 (2009).

1/1/2021Beer Banned  No 10 Citations
Louisiana (175)

The banning of volume discounts has been held to be a valid exercise of the police power of the state to regulate the sale of alcoholic beverages. See Manuel vs. State Office of Alcohol and Tobacco Control, 2007-1620 (La. App. 3 Cir. 4/30/08), 982 So.2d 316, writ denied, 2008-1061 (La. 8/29/08) 989 So.2d 107; La. Atty. Gen. Op. No. 09-0135 (2009).

1/1/2021Wine Banned  Yes1510 Citations
Louisiana (226)

The banning of volume discounts has been held to be a valid exercise of the police power of the state to regulate the sale of alcoholic beverages. See Manuel vs. State Office of Alcohol and Tobacco Control, 2007-1620 (La. App. 3 Cir. 4/30/08), 982 So.2d 316, writ denied, 2008-1061 (La. 8/29/08) 989 So.2d 107; La. Atty. Gen. Op. No. 09-0135 (2009).

1/1/2021Spirits Banned  Yes1510 Citations
Maine (127)
1/1/2021Beer Banned Post and Hold30No 4 Citations
Maine (178)
1/1/2021WineYes   
Maine (229)
1/1/2021SpiritsYes   
Maryland (126)

With respect to purchases of beer, all counties require payment on delivery except Worcester County where 10 days of credit may be extended.

1/1/2021Beer   No 9 Citations
Maryland (177)

On September 27, 2007, the U.S. District Court for the District of Maryland found that Maryland’s wholesaler volume discounting and post-and-hold provisions, considered together, violate the Sherman Act’s ban on price fixing and are not protected by the 21st Amendment. TFWS, Inc. v. Schaefer, 2007 WL 2917025 (D.Md. Sept. 27, 2007). The Federal Court of Appeals (4th Circuit) affirmed. TFWS, Inc. v. Franchot, 572 F.3d 186 (2009).

With respect to purchases of wine and spirits, the Alcohol and Tobacco Tax (MATT) Regulatory Division posts a list of purchase periods and due dates that is accessible only to Maryland wholesalers and retail licensees.

1/1/2021Wine    6 Citations
Maryland (228)

On September 27, 2007, the U.S. District Court for the District of Maryland found that Maryland’s wholesaler volume discounting and post-and-hold provisions, considered together, violate the Sherman Act’s ban on price fixing and are not protected by the 21st Amendment. TFWS, Inc. v. Schaefer, 2007 WL 2917025 (D.Md. Sept. 27, 2007). The Federal Court of Appeals (4th Circuit) affirmed. TFWS, Inc. v. Franchot, 572 F.3d 186 (2009).

With respect to purchases of wine and spirits, the Alcohol and Tobacco Tax (MATT) Regulatory Division posts a list of purchase periods and due dates that is accessible only to Maryland wholesalers and retail licensees.

1/1/2021Spirits    6 Citations
Massachusetts (125)
1/1/2021Beer  Post and Hold30Yes608 Citations
Massachusetts (176)
1/1/2021Wine  Post and Hold30Yes608 Citations
Massachusetts (227)
1/1/2021Spirits  Post and Hold30Yes608 Citations
Michigan (128)

With respect to beer, prices may be decreased during the 90 day minimum hold period to meet a competing wholesaler’s price. The price reduction cannnot be greater on a cents-per-case basis than the price reduction filed by the competition and must continue for the balance of the 90 days filed by the competition.

Credit may be extended for a maximum of 30 days for on-sale retailers; no credit may be extended to off-sale retailers.

1/1/2021Beer Banned Post and Hold90Yes3010 Citations
Michigan (179)

With respect to wine, prices filed shall not be changed during a quarterly period unless by written order of the commission. Approval for a price change shall not be granted for periods of less than 14 days. Credit may be extended for a maximum of 30 days for on-sale retailers; no credit may be extended to off-sale retailers.

1/1/2021Wine Banned Post and Hold90Yes309 Citations
Michigan (230)
1/1/2021SpiritsYes   
Minnesota (129)
1/1/2021Beer   No 4 Citations
Minnesota (180)

For wine, a variable volume price offered by a wholesaler to a retailer may not be for a quantity of more than 25 cases.

1/1/2021Wine Restricted  Yes304 Citations
Minnesota (231)

For spirits, a variable volume price offered by a wholesaler to a retailer may not be for a quantity of more than 25 cases.

1/1/2021Spirits Restricted  Yes304 Citations
Mississippi (131)
1/1/2021Beer   No 2 Citations
Mississippi (182)
1/1/2021WineYes   
Mississippi (233)
1/1/2021SpiritsYes   
Missouri (130)

Wholesalers may not sell below cost.

1/1/2021Beer Yes Yes308 Citations
Missouri (181)

For sales of wine and spirits between January 1, 2003 and August 27, 2009, no discounts in excess of 4% for quantity or 1% for time of payment. After August 27, 2009, no discounts in excess of 1% for quantity or 1% for time of payment.

Wholesalers may not sell below cost.

1/1/2021Wine RestrictedYesPost and Hold30Yes308 Citations
Missouri (232)

For sales of wine and spirits between January 1, 2003 and August 27, 2009, no discounts in excess of 4% for quantity or 1% for time of payment. After August 27, 2009, no discounts in excess of 1% for quantity or 1% for time of payment.

Wholesalers may not sell below cost.

1/1/2021Spirits RestrictedYesPost and Hold30Yes308 Citations
Montana (132)
1/1/2021Beer   Yes73 Citations
Montana (183)
1/1/2021Wine   Yes73 Citations
Montana (234)
1/1/2021SpiritsYes   
Nebraska (135)
1/1/2021Beer   No 3 Citations
Nebraska (186)
1/1/2021Wine   Yes303 Citations
Nebraska (237)
1/1/2021Spirits   Yes303 Citations
Nevada (139)
1/1/2021Beer   Yes413 Citations
Nevada (190)
1/1/2021Wine   Yes413 Citations
Nevada (241)
1/1/2021Spirits   Yes413 Citations
New Hampshire (136)

Wholesalers are required to make their current beer prices available to the commission in writing.

1/1/2021Beer  Post Yes106 Citations
New Hampshire (187)
1/1/2021WineYes   
New Hampshire (238)
1/1/2021SpiritsYes   
New Jersey (137)

Wholesalers may not sell below cost.

1/1/2021Beer YesPost and Hold30Yes304 Citations
New Jersey (188)

Wholesalers may not sell below cost.

1/1/2021Wine YesPost and Hold30Yes304 Citations
New Jersey (239)

Wholesalers may not sell below cost.

1/1/2021Spirits YesPost and Hold30Yes304 Citations
New Mexico (138)
1/1/2021Beer   Yes303 Citations
New Mexico (189)
1/1/2021Wine   Yes303 Citations
New Mexico (240)
1/1/2021Spirits   Yes303 Citations
New York (140)

Payment is required within 25 days from certain retail beer and wine licensees (i.e., those who purchase beer and/or wine for resale for on and off premises consumption but not including licensees who sell liquor and/or wine for off premises consumption).

1/1/2021Beer   Yes256 Citations
New York (191)

Payment is required within 25 days from certain retail beer and wine licensees (i.e., those who purchase beer and/or wine for resale for on and off premises consumption but not including licensees who sell liquor and/or wine for off premises consumption).

1/1/2021Wine  Post and Hold30Yes306 Citations
New York (242)
1/1/2021Spirits  Post and Hold30Yes306 Citations
North Carolina (133)
1/1/2021Beer Banned  No 3 Citations
North Carolina (184)
1/1/2021Wine Banned  No 3 Citations
North Carolina (235)
1/1/2021SpiritsYes   
North Dakota (134)
1/1/2021Beer   No 6 Citations
North Dakota (185)
1/1/2021Wine   Yes306 Citations
North Dakota (236)
1/1/2021Spirits   Yes306 Citations
Ohio (141)
1/1/2021Beer Banned  No 5 Citations
Ohio (192)

Wine wholesalers are to include a 33.3% minimum markup.

1/1/2021Wine BannedYesPost and Hold90No 5 Citations
Ohio (243)
1/1/2021SpiritsYes   
Oklahoma (4148)
1/1/2021Beer Banned  No 9 Citations
Oklahoma (193)
1/1/2021Wine Banned Post and Hold60No 9 Citations
Oklahoma (244)
1/1/2021Spirits Banned Post and Hold60No 9 Citations
Oregon (143)

Licensees must make beer price lists available for Commission inspection.

1/1/2021Beer Banned Post and Hold14No 7 Citations
Oregon (194)
1/1/2021WineYes   
Oregon (245)
1/1/2021SpiritsYes   
Pennsylvania (144)

Although current law suggests that there is a 120-day hold on reducing prices posted by the wholesaler for distribution of beer, that rule is no longer legal nor being enforced as a result of an order on January 14, 1999, by Judge Richard Caputo of the United States District Court for the Middle District of Pennsylvania. The order granted a permanent injunction prohibiting the enforcement of several sections of the Liquor Code, including 47 Pa. Cons. Stat. § 4-447. As a result of that decision, the requirement that wholesale prices be reported and if reduced, remain at that level for at least 120 days, is no longer legal or enforced. Therefore, prices of malt beverages can be reduced and then raised at any time. See Legal Advisory No. 11; Beer & Pop Warehouse v. Jones, 41 F.Supp.2d 552 (M.D. Pa., 1999).

1/1/2021Beer   No 6 Citations
Pennsylvania (195)
1/1/2021WineYes   
Pennsylvania (246)
1/1/2021SpiritsYes   
Rhode Island (145)
1/1/2021Beer    
Rhode Island (196)
1/1/2021Wine    
Rhode Island (247)
1/1/2021Spirits    
South Carolina (146)
1/1/2021Beer   No 6 Citations
South Carolina (197)
1/1/2021Wine   No 6 Citations
South Carolina (248)
1/1/2021Spirits   No 6 Citations
South Dakota (147)

Wholesalers may not sell below cost. South Dakota requires that any changes in price must remain in effect for at least 10 days, unless continuation of the amended price would violate the sales-below-cost prohibition in S.D. Codified Laws § 35-4-129. Prior to July 30, 2019, changes in price were required to remain in effect for at least 10 days, except that an amendment made to meet a competitive price was allowed to go into effect at the same time as the competitive price or at any time within the period for which that price was filed.

1/1/2021Beer YesPost and Hold10No 8 Citations
South Dakota (198)

Wholesalers may not sell below cost. South Dakota requires that any changes in price must remain in effect for at least 10 days, unless continuation of the amended price would violate the sales-below-cost prohibition in S.D. Codified Laws § 35-4-129. Prior to July 30, 2019, changes in price were required to remain in effect for at least 10 days, except that an amendment made to meet a competitive price was allowed to go into effect at the same time as the competitive price or at any time within the period for which that price was filed.

1/1/2021Wine YesPost and Hold10Yes308 Citations
South Dakota (249)

Wholesalers may not sell below cost. South Dakota requires that any changes in price must remain in effect for at least 10 days, unless continuation of the amended price would violate the sales-below-cost prohibition in S.D. Codified Laws § 35-4-129. Prior to July 30, 2019, changes in price were required to remain in effect for at least 10 days, except that an amendment made to meet a competitive price was allowed to go into effect at the same time as the competitive price or at any time within the period for which that price was filed.

1/1/2021Spirits YesPost and Hold10Yes308 Citations
Tennessee (148)
1/1/2021Beer Banned Post and Hold360No 5 Citations
Tennessee (199)
1/1/2021Wine   Yes105 Citations
Tennessee (250)
1/1/2021Spirits   Yes105 Citations
Texas (149)
1/1/2021Beer   No 5 Citations
Texas (200)
1/1/2021Wine   Yes255 Citations
Texas (251)
1/1/2021Spirits   Yes255 Citations
Utah (150)
1/1/2021BeerYes   
Utah (201)
1/1/2021WineYes   
Utah (252)
1/1/2021SpiritsYes   
Vermont (152)

Each licensee in a wholesale dealer's territory must receive at least one opportunity to buy beer at the changed price. Codified regulations in Vermont are not available for dates prior to January 1, 2005.

1/1/2021Beer Banned Post and Hold14No 4 Citations
Vermont (203)

Codified regulations in Vermont are not available for dates prior to January 1, 2005.

1/1/2021Wine   No 4 Citations
Vermont (254)
1/1/2021SpiritsYes   
Virginia (151)
1/1/2021Beer   No 5 Citations
Virginia (202)
1/1/2021WineYes   
Virginia (253)
1/1/2021SpiritsYes   
Washington (153)

No sales below cost for Beer and Spirits.

APIS does not report wholesale pricing practices and restrictions in States where the index beverage is wholly or partially distributed through State-run wholesalers. Wholesale pricing practices and restrictions for Washington are reported beginning on December 8, 2011, when privatization began as a result of passage of Initiative 1183.

1/1/2021Beer BannedYesPost No 10 Citations
Washington (204)

APIS does not report wholesale pricing practices and restrictions in States where the index beverage is wholly or partially distributed through State-run wholesalers. Wholesale pricing practices and restrictions for Washington are reported beginning on December 8, 2011, when privatization began as a result of passage of Initiative 1183.

1/1/2021Wine   No 10 Citations
Washington (255)

No sales below cost for Beer and Spirits.

APIS does not report wholesale pricing practices and restrictions in States where the index beverage is wholly or partially distributed through State-run wholesalers. Wholesale pricing practices and restrictions for Washington are reported beginning on December 8, 2011, when privatization began as a result of passage of Initiative 1183.

1/1/2021Spirits Yes No 11 Citations
West Virginia (155)
1/1/2021Beer Banned Post and Hold90No 10 Citations
West Virginia (206)
1/1/2021Wine   No 10 Citations
West Virginia (257)
1/1/2021SpiritsYes   
Wisconsin (154)

Wholesalers are to include a 3 percent markup to cover a proportionate part of the cost of doing business, or a lesser amount with proof; wholesalers may not sell below cost.

1/1/2021Beer Yes Yes155 Citations
Wisconsin (205)

Wholesalers are to include a 3 percent markup to cover a proportionate part of the cost of doing business, or a lesser amount with proof; wholesalers may not sell below cost.

1/1/2021Wine Yes Yes305 Citations
Wisconsin (256)

Wholesalers are to include a 3 percent markup to cover a proportionate part of the cost of doing business, or a lesser amount with proof; wholesalers may not sell below cost.

1/1/2021Spirits Yes Yes305 Citations
Wyoming (156)
1/1/2021Beer   No 4 Citations
Wyoming (207)
1/1/2021WineYes   
Wyoming (258)
1/1/2021SpiritsYes   
United States (108)

Also see the Federal Law page for this policy topic, on the About This Policy tab.

1/1/2021Beer   Yes302 Citations
United States (159)

Also see the Federal Law page for this policy topic, on the About This Policy tab.

1/1/2021Wine   Yes302 Citations
United States (210)

Also see the Federal Law page for this policy topic, on the About This Policy tab.

1/1/2021Spirits   Yes302 Citations